Snow Patrol are to pioneer a new interactive application for the iPhone and iPod Touch with their new album.
As previously reported, the band will release a new album, “A Hundred Million Suns”, this autumn.
The album will also be the first to utilise the multimedia capacities of iPhones, reports Music Week. Fans will be able to download the application and access bonus content including artwork, behind-the-scenes images and lyrics via the handset’s touchscreen.
Snow Patrol’s product manager Liz Goodwin told the trade paper: “It will be an interactive element; a digital booklet that will take you into the videos and content.
“For fans it will be a real must-have, and the fact that they are the first band to do this gives us an additional angle for exposure.”
iPhone fans, cool!
Source: Nme.com
